We are an independent brand experience agency that creates target-centric,
award-winning work for mid-market companies.
Let’s work together and transform your brand.
Creative that breaks through.
116 & West - Agency Sizzle Reel
Digital Marketing. We approach search engine marketing (SEM) holistically. Starting with your target demographic, we use keyword research and insights to craft a content strategy and ad copy that sparks interest in your audience. With an integrated landing page user experience optimized for SEO and utilization of A/B testing to refine marketing tactics, your campaign is designed to maximize ROI. By monitoring campaign performance, adjusting bids, and staying current on industry and algorithm updates, we adapt and optimize your SEM strategy for long-term success.
Our digital experts find the best platform to connect with your audience and maximize your budget. We strategize and run targeted banner ads, video ads, and text ads during streaming content on select OTT (Over The Top) and CTV (Connected TV) platforms such as Netflix, Hulu, Twitch, Apple TV, Amazon Prime, YouTube Premium, Roku, and Sling.
Increase brand awareness via multilingual audio ads, sponsoring a particular station, or an uninterrupted listening block on Pandora or other streaming audio platforms such as Spotify, Pandora, Podcasts, iHeart, and Sirius XM.
Beardsmith Radio Spot 30
Integrating programmatic display and retargeting ads into your digital marketing strategy helps enhance campaign effectiveness by reaching users interested in your products and services or who have already visited your website. We can help you increase lead conversions and achieve growth-based business KPIs.
Where your audience lands after they click your ad is where we impact your campaign most. By creating rich, relevant, quality destination page content, we effectively communicate your message and encourage desired actions – ultimately creating leads that convert to customers. We optimize your ROI by closely monitoring the campaign to measure which channels are creating the most conversions and allocate your budget accordingly.
Reach an extended audience and break through the platform algorithm through a targeted social media strategy. Our experts will provide insight-driven tactics to connect with your audience on their favorite social platforms, such as Meta’s Facebook and Instagram, LinkedIn, TikTok, Pinterest, Reddit, and many more. As a full-service agency, we not only plan and strategize, we also design, produce, publish, and provide reporting for your holistic social media campaign.
Innovia Foundation: Innovia Foundation Digital Marketing
Mountain West Bank: Mountain West Bank Digital Marketing
City of Spokane Valley: City of Spokane Valley Digital Marketing
Media Planning & Buying. Ad strategy and targeting work concurrently, informing each other. Once we determine the campaign’s goals, we will identify your target audience and which mediums will best reach them. As your full-service media partner, we are seasoned in running successful television, radio, billboards, and digital media campaigns. We focus on relevant, reachable markets locally, regionally, and nationally that are appropriate for your needs and budget. Learn more about how we developed an effective, multi-tiered marketing campaign for the national fitness and wellness company barre3.
Over the past 25 years, we have built long-lasting relationships with our media partners. Because of these mutually beneficial relationships, we can leverage our reputable media outlets’ resources, exposure, cost savings, value-add opportunities, and expertise and extend them to your campaign. Our synergistic approach to media relationships allows us to create more impactful and cost-effective campaigns that resonate with your target audience and deliver results.
Our fully integrated media department strategically incorporates diversified paid media tactics based on campaign goals, targeting, and budget. We are equipped to purchase all varieties of media, including traditional print, TV, radio, out-of-home (OOH)/billboards, and digital such as Meta platforms, Facebook and Instagram, Google Ad platforms, Microsoft Ads, OTT/CTV, Pinterest, Yelp, Spotify, Reddit, and others. We use data-driven insights to optimize your campaign and continuously improve its performance, shifting your budget to yield the best results and maximize your ROI.
Learn more about our digital marketing capabilities.
Our media team is well-versed in purchasing TV, radio, and print placements to help bring your message to the masses. Whether a branding campaign or a promotional campaign, we’ll suggest the right mixture of tactics paired with the right timing to maximize reach and frequency. With your budget at the forefront of our planning, we’ll create a plan that makes your money play big.
Out of Home (OOH) advertising brings your business to life in high-visibility locations across mediums such as billboards, street benches, transit ads, and digital screens. We’ll explore creative flexibility in ad sizing and placement, targeting ads to your audience through strategic locations and meeting them where they are to grow brand awareness and maximize the impact of your campaign dollars.
OOH is an excellent complement to digital marketing campaigns to extend brand exposure beyond digital channels. Our full-service team builds businesses integrative, multi-channel marketing campaigns to reach your audience both online and offline.
What is the goal of running a paid media campaign? Results. All TV, radio, and digital marketing campaign performance is measured through complete and transparent reporting. Campaign reports are generated monthly or at the end of the campaign and consist of an overview of the campaign’s goals and objectives, including a breakdown of individual tactics and metrics. Through reporting we gather the data and pull strategic insights to determine the next, most informed action for your campaign goals.
Hotstart: Hotstart Media Planning & Buying
Morrison Center: Morrison Center Media Planning & Buying
Consulting & Public Relations. Your marketing plan lays the foundational pillars of your brand, goals, and priorities for implementation. We develop comprehensive plans for mid-level market companies, non-profits, and municipalities. Together, we’ll elevate the brand you’ve built through a carefully crafted strategy. Depending on your needs and audience, we’ll recommend the best execution plan within your budget. Together, we’ll discover the best marketing tactics that fit your needs and reach your goals.
Our marketing plans are data-driven. Using proprietary research software, we access our clients’ most robust market data to understand the target audience and how to reach them. Our research will inform the carefully crafted strategy for your brand and implement the findings throughout. A positioning statement will define your brand perception and set the foundation for a successful go-to-market strategy.
Learn how we built a successful go-to-market strategy for barre3.
Celebrities, actors, voice talent, and social media influencers enormously impact advertising. We excel in finding and securing the right talent for your brand – someone that matches your values and aligns with your KPIs. As your marketing experts, we secure endorsements with influencers and celebrities that align with your audience and budget and successfully negotiate contracts on your behalf.
Strategic integrated marketing communications plans and public relations campaigns can create awareness around a new product launch or help to redefine your brand story. Our agency provides custom PR and communications services to deliver the right message to your audience, when and where they will best receive it.
Looking for a strategic partnership and a seamlessly cohesive brand experience? We’ve got you.
As your AOR we are focused on your long-term success. We bring a wealth of creative resources and specialized talent to your team, working alongside your in-house marketing department or as an extension of your business. Choosing an AOR relationship provides us the ability to streamline communication and project management, and the adaptability to pivot based on market trends, campaign performance, and shifts in your goals. Together we’ll create consistency in branding and messaging across marketing mediums including comprehensive analytics, reporting, insights, and recommendations. We focus on a long-term growth-based strategy, aligning to your goals to hit KPIs, and implementing multi-channel tactics to produce what you want most: significant ROI.
House of Design: House of Design Consulting & PR Work
City of Spokane Valley: City of Spokane Valley Consulting & PR Work
Kendall Auto Group: Kendall Auto Group Consulting & PR Work