We provide growth-based digital marketing strategies tailored to your business. Whether you are a B2B, B2C, non-profit, or municipal organization, our full-service agency offers digital marketing solutions for SEM, paid search, display ads, social ads, paid shopping, local search, account-based marketing (ABM), social influencers, mobile, and native ads, in addition to organic social strategy and boosted social media posts. Our digital media team is at the precipice of emerging platforms and is driven to find opportunities to deliver results.
Our media department has robust media-buying software and the latest advertising and marketing research tools to gather in-depth data. We develop a targeted strategy to reach your audience in the right place at the right time, leveraging TV, radio, streaming media, digital marketing, out-of-home/outdoor, print, and direct mail.
Ad strategy and targeting work concurrently, informing each other. Once we determine the campaign’s goals, we will identify your target audience and which mediums will best reach them. As your full-service media partner, we are seasoned in running successful television, radio, billboards, and digital media campaigns. We focus on relevant, reachable markets locally, regionally, and nationally that are appropriate for your needs and budget.
Over the past 25 years, we have built long-lasting relationships with our media partners. Because of these mutually beneficial relationships, we can leverage our reputable media outlets’ resources, exposure, cost savings, value-add opportunities, and expertise and extend them to your campaign. Our synergistic approach to media relationships allows us to create more impactful and cost-effective campaigns that resonate with your target audience and deliver results.
Our fully integrated media department strategically incorporates diversified paid media tactics based on campaign goals, targeting, and budget. We are equipped to purchase all varieties of media, including traditional print, TV, radio, out-of-home (OOH)/billboards, and digital such as Meta platforms, Facebook and Instagram, Google Ad platforms, Microsoft Ads, OTT/CTV, Pinterest, Yelp, Spotify, Reddit, and others. We use data-driven insights to optimize your campaign and continuously improve its performance, shifting your budget to yield the best results and maximize your ROI.
With a strategic, focused approach, our team utilizes research, industry analysis, and over 40 years of experience to reinvent your brand through marketing consulting and public relations campaigns. Our charge is to dive deep into your business to develop the right marketing and public relations solution. As a full-service brand experience agency, we are poised to be your marketing consultant, PR firm, or your agency of record.
Your marketing plan lays the foundational pillars of your brand, goals, and priorities for implementation. We develop comprehensive plans for mid-level market companies, non-profits, and municipalities. Together, we’ll elevate the brand you’ve built through a carefully crafted strategy. Depending on your needs and audience, we’ll recommend the best execution plan within your budget. Together, we’ll discover the best marketing tactics that fit your needs and reach your goals.
Our marketing plans are data-driven. Using proprietary research software, we access our clients’ most robust market data to understand the target audience and how to reach them. Our research will inform the carefully crafted strategy for your brand and implement the findings throughout. A positioning statement will define your brand perception and set the foundation for a successful go-to-market strategy.
Learn how we built a successful go-to-market strategy for barre3.
Celebrities, actors, voice talent, and social media influencers enormously impact advertising. We excel in finding and securing the right talent for your brand – someone that matches your values and aligns with your KPIs. As your marketing experts, we secure endorsements with influencers and celebrities that align with your audience and budget and successfully negotiate contracts on your behalf.
Strategic integrated marketing communications plans and public relations campaigns can create awareness around a new product launch or help to redefine your brand story. Our agency provides custom PR and communications services to deliver the right message to your audience, when and where they will best receive it.
As your AOR we are focused on your long-term success. We bring a wealth of creative resources and specialized talent to your team, working alongside your in-house marketing department or as an extension of your business. Choosing an AOR relationship provides us the ability to streamline communication and project management, and the adaptability to pivot based on market trends, campaign performance, and shifts in your goals. Together we’ll create consistency in branding and messaging across marketing mediums including comprehensive analytics, reporting, insights, and recommendations. We focus on a long-term growth-based strategy, aligning to your goals to hit KPIs, and implementing multi-channel tactics to produce what you want most: significant ROI.